Malaysia has a resident population of 32 million people of which 90% are citizens. Malaysia consists of 13 states and 3 Federal Territories (FT). When sampling main metro Kuala Lumpur ("KL"), surrounding districts of Selangor are also included (collectively known as Klang Valley). Although some CPG clients run ‘national’...
Singapore is a small city-state, with only around 5.6 million people (including over 1.6M foreign workers, who would not typically be survey targets). While there is no rural classification, stratifying by housing type is usual, as well as by district. 80% of Singaporeans live in public flats (known as HDB),...
Indonesia has a population of almost 260 million. 46% of the population live in rural areas, while 54% live in urban areas. Known as the “archipelago country”, it consists of 5 main islands surrounded by another 17,500 small islands. Java is the most populous island, with 60% of the...
With 1.3 billion people in total, India is more like a continent than a country, with huge diversity of cultures, languages, religions and ‘tastes’. Rural dominates, only 32% of all Indians live in urban areas. Nationally there is a gender imbalance of 940 females to 1000 males,...
With 66 million people, Thailand has the 20th largest population in the world, and the 9th in Asia. Among 76 provinces in 5 regions, Bangkok is the province with the highest population of about 6.5 million. There are 21 provinces with a population of more than 1...