3 focus groups in Hong kong with one with predominantly wet market seafood consumers, one with predominantly supermarket seafood consumers and one with predominantly restaurant seafood consumers.
We achieved better understanding of the local attitude towards seafood and its sustainability. We helped the client to understand what was needed to be communicated in the messages in order for it to be effective in Hong Kong.
5 face-to-face interviews and conducted testing of three software tools in China.
Our team interviewed with different employees and evaluated on all three software tools, which were essential to the organisation’s daily processes. Our analysis helped to uncover insights and suggestions to improve each software tool.