Construction, Industrial & Technical

Case Studies

Satisfaction Analysis for Construction and mining equipment manufacturer

Objective

To gather feed back on the client’s Order-to-Delivery process

What we did

Conducted 30 face-to-face interviews across 4 countries

How we helped our client

Our client leveraged on our local reach and contacts across four countries to interview a niche target group. Our findings enabled the client to gain insights and understanding in the customers’ order and delivery process.

Satisfaction Analysis for Machinery Lubricant Manufacturer

Objective

To build a detailed understanding of windfarm customers’ needs in the aftermarket sector

What we did

Conducted 7 in-depth interviews in China

How we helped

We gained insights in the local industry and practices, and identified similiar customers needs and pain points during their operations. Our findings helped our client structure better product offerings to achieve their goal of a greater market share.

Customer Satisfaction Study for Heavy Equipment Manufacturer

Objective

To find out level of customer satisfaction provided by the sales representatives and workshop services

What we did

Conducted over 1000 quantitative interviews across 7 Asian markets with construction equipment drivers and business owners

How we helped

We helped our client to establish current customer satisfaction standards by reaching out to construction equipment business owners and drivers.

Brand Positioning Research for Heavy Equipment Manufacturer

Objective

To find out brand positioning amongst competitors as well as customer satisfaction level

What we did

Conducted over 500 quantitative interviews across 2 Asian markets

How we helped

We established current brand positioning and customer satisfaction standards by reaching out to construction equipment business owners and drivers.

Brand Image Study
for Heavy Equipment Manufacturer

Objective

To conduct a Brand Image Study to find out what makes a construction company reputable

What we did

The qualitative study consisted of 4 focus groups in China and India with policy makers, policy influencers, media representatives, and business customers.

 

The quantitative study consisted of more than 50 quantitative interviews with policy makers, policy influencers, media representatives, and business customers in India (Central, Aurangabad, Chennai and Thiruvalur),and 140 quanti interviews in China (Beijing, Shanghai, Tianjin, Jiangsu, Shan Dong).

How we helped

We conducted focus groups with stakeholders in the construction industry for the initial qualitative phase of the study to find out what makes a construction company a reputable one in their country as well as the current brand image of our client’s company.

 

We then carried out the quantitative phase by located and recruited stakeholders in the construction equipment industry in constuction heavy regions across the country and using a mix of face-to-face interviews and telephone interviews to reinforce/rebuke the hypothesis derived from the initial qualitative phase.

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