Food & Drink

Case Studies

Concept Testing
for Food Manufacturer

Objective

To understand how receptive consumers are towards plant-based protein alternatives in light of launching a new product

What we did

2 focus groups in Philippines and China were conducted with opinion elite public identified as potential customers of client’s brand.

How we helped our client

We provided our client with insights on their brand messaging, the likelihood of consumers in those countries to adopt the new product and where it fits into their lifestyle, and identify the gaps in the food industry in Philippines and China.

Testing Concept
for Food and Beverage Manufacturer

Objective

To conduct a Concept testing for a product line of seasoning

What we did

75 CAPI, split across 3 cities in Philippines.

How we helped

Through our local experienced field team, we were able to recruit and interview the target respondents across three cities. Our findings have helped the client gain insights with regards to their new concepts.

PR Research
for Food and Beverage Manufacturer

Objective

To study the PR communication on Hydration, GMOs and Rumours

What we did

8 focus groups across 2 countries.

How we helped

We helped to achieve deeper understanding of local perception towards the topic of hydration and on our client’s line of beverages. Our findings have provided inputs on the best strategy and communication that suits the local context.

Competitive Analysis for Food and Beverage Manufacturer

Objective

To review of current whisky product VS other competitors VS new concept

What we did

4 focus groups and Central Location Test (n=225) in Taiwan.

How we helped

We uncovered local insights, preferences and perceptions towards the whisky industry and influence of brands. Our findings provided inputs in the product packaging and name selection, and had shown positive results in the introduction of the new product in the market.

Mystery Shopping
for Family
Dining Chain

Objective

To audit service and product quality by conducting 2 checks per month for eat-in, 1 per month for take away

What we did

Mystery shopping of up to 68 outlets nation-wide in Malaysia.

How we helped

We provided the Regional QC Head with monthly reports to monitor service and product quality.

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