Healthcare, Medical & Fitness

Case Studies

Concept Testing
for Fitness Centre Chain

Objective

To understand the needs of gym-goers, as well as concept testing for their advertising campaign

What we did

2 focus groups, 1 female group and 1 male group in Thailand.

How we helped our client

We were able to establish the differences between the needs of female gym goers and male gym goers. We also understood what was needed to be portrayed in the advertising messages in order for it to be effective in Thailand.

Brand Positioning Research for
Medical Equipment
Manufacturer

Objective

To establish influencers of choice of mammography systems used in hospitals in two major cities and uncover the needs and demands for mammography in the present and future

What we did

15 in-depth interviews with a mixture of radiologists, radiographers and procurement personnel, to learn about their experiences with mammography systems in China.

How we helped

We provided insights on how to further improve breast cancer screening. Our client was able to re-evaluate the strengths and flaws in both their systems and services, with regards to patient behaviour and working styles of medical professionals, as these factors directly influenced how mammography systems were chosen in hospitals.

Brand Awareness
& Reputation Study
for Large Pharmaceutical
Company

Objective

To understand sentiments of policy elites in the government and stakeholders in the medical industry towards the pharmaceutical industry and brand image of the client’s company

What we did

Over 250 quantitative interviews across 6 Asian markets.

How we helped

We helped our client to understand their brand positioning against competitors as well as how effective current marketing and PR campaigns are in improving their image.

Market Landscape
and Awareness/ Attitudes Study
for Biomedical
Research Organisation

Objective

To understand the national perception of local and global health issues, vaccines available and concept testing for advertising messages of our client

What we did

10 in-depth interviews with political, social, and media attentive individuals in India.

How we helped

We were able to understand the opinion landscape with regard to the local and global health issues, as well as the vaccines available. We provided suggestions on what should be portrayed in our client’s advertising messages in order for it to be successful in India.

Mystery Shopping
Leading Regional
Retail Pharmacy Chain

Objective

To monitor service & security, as well as to evaluate service speed, staff courtesy and product knowledge of the client’s staff

What we did

Conducted mystery shopping across 3 countries and over 80 branches.

How we helped

We provided monthly reports to the CEO, Training and Security departments, after conducting checks on correctness of change receipts and cash handling by observing other customers transactions.

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