4 focus groups (2 in Bangalore, 2 in Mumbai), and 10 in-depth interviews with business leaders, people who work in NGOs, academias, and governmental officials who are stakeholders in the conservation industry.
By recruiting these stakeholders and gathering their opinions, we were able to understand the current opinions with regard to conservation as well as understand what was needed to be portrayed in their advertising messages for it to be successful in India.
70 thirty-minute quantitative interviews with policy makers and influencers in the environmental, mining, and energy industry across various regions in China (Beijing, Jiangxi, Yunan, Hubei, Anhui, Shanxi, and Heilongjiang) which are heavy copper users.
We gathered the opinions of these stakeholders from around the country to allow the client to understand the current opinion landscape of the reputation of the copper industry in China with regard to other similar industries, and identified key issues in the industry.
3 focus groups in Hong kong with one with predominantly wet market seafood consumers, one with predominantly supermarket seafood consumers and one with predominantly restaurant seafood consumers.
We achieved better understanding of the local attitude towards seafood and its sustainability. We helped the client to understand what was needed to be communicated in the messages in order for it to be effective in Hong Kong.