Conducted quarterly mystery shopping from 30-150 branches in Malaysia.
We were able to assess whether the company’s customer service standards were met across various branches.
6 focus groups in 2 Mumbai and Bangalore, with small business owners and opinion leaders.
We helped the client to understand the digital payment landscape in India and their concerns towards current services provided, as well as ways to improve the services provided in the industry. The client was able to understand what was needed to be portrayed in the advertising messages for it to be successful in India.
450 thirty-minute quantitative interviews across 4 cities in China (Beijing, Shanghai, Guangzhou and Hangzhou) were conducted face-to-face with the use of show cards to facilitate the interviewing process.
We interviewed potential investors from the emerging affluent and affluent income level to understand investors’ goals, preception of risk, wealth management, third-party financial advisions, and offshore diversification. Data was inputted into our script and we prepared a report using our datafile, which analyzed the findings for our client.
4 focus groups with affluent and mass market potential users of the brand, and current users of the brand. 3 in-depth interviews with merchants who currently accept credit cards as a mode of payment in India.
Through the focus groups and in-depth interviews, we were able to understand the client’s brand image as well as potential for users to adopt their brand. The client was able to understand what was needed to be portrayed in the advertising messages for it to be successful in India.