Financial Services
Mystery Shopping
for Retail Bank
Objective
To monitor service standards and product knowledge of retail staff
What we did
Conducted quarterly mystery shopping from 30-150 branches in Malaysia.
How we helped our client
We were able to assess whether the company’s customer service standards were met across various branches.
Concept Testing
for Communication Technology Software Company
Objective
To understand the prospects of digital payment technology in India, as well as concept testing for marketing campaigns
What we did
6 focus groups in 2 Mumbai and Bangalore, with small business owners and opinion leaders.
How we helped
We helped the client to understand the digital payment landscape in India and their concerns towards current services provided, as well as ways to improve the services provided in the industry. The client was able to understand what was needed to be portrayed in the advertising messages for it to be successful in India.
Attitudes Research
for Investment and Wealth Management Company
Objective
To understand Chinese investors’ attitudes and sentiments towards investment and wealth management
What we did
450 thirty-minute quantitative interviews across 4 cities in China (Beijing, Shanghai, Guangzhou and Hangzhou) were conducted face-to-face with the use of show cards to facilitate the interviewing process.
How we helped
We interviewed potential investors from the emerging affluent and affluent income level to understand investors’ goals, preception of risk, wealth management, third-party financial advisions, and offshore diversification. Data was inputted into our script and we prepared a report using our datafile, which analyzed the findings for our client.
Concept Testing
& Brand Image Study for Credit Card Company
Objective
Advertising concept testing and brand image study for client’s brand
What we did
4 focus groups with affluent and mass market potential users of the brand, and current users of the brand. 3 in-depth interviews with merchants who currently accept credit cards as a mode of payment in India.
How we helped
Through the focus groups and in-depth interviews, we were able to understand the client’s brand image as well as potential for users to adopt their brand. The client was able to understand what was needed to be portrayed in the advertising messages for it to be successful in India.