IT & Telecoms

Case Studies

Explorative Study
for Automotive manufacturer

Objective

Exploration on connected services, range of services and payment packages

What we did

4 focus groups across 2 countries.

How we helped our client

Our clients gained a better understanding of customers’ expectation and preferences for connected services. Through that, better product/service offering can be packaged to be promoted across more effectively.

Client Relationship Study for IT services company

Objective

To conduct a Client Relationship Study

What we did

n=245; respondents across 12 countries.

How we helped

We contacted and interviewed the client’s customers to collect their reviews and feedback. We also provided our client with a consolidated individual country’s report and regional report findings for client’s management team to review.

Customer Satisfaction Study for Business Software Company

Objective

Customer satisfaction and field research with end users of business softwares regarding usability and painpoints

What we did

9 mini focus groups with end users of business softwares from different industries and occupations in Singapore.

How we helped

We uncovered the needs and painpoints of end users when using various business softwares and came up with potential ways to curb those dissatisfactions and enhance the areas in which they were satisfied with. We prepared an in-depth report to summarize these findings.

Mystery Shopping
for Manufacture of
IT-Telecommunications Products

Objective

To audit the dealers, staff’s sales skills, product presentation and representation

What we did

Conducted nationwide mystery shopping in 30+ dealers and branded stores in Malaysia.

How we helped

We provided market services directors with a comprehensive report detailing misrepresentation or brand-switching, as well as the results from the monitoring of illegal discounting by checking price offers.

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