Automotive & Transportation

Case Studies

Satisfaction Survey for Luxury Automobile Manufacturer

Objective

To evaluate the company’s booth satisfaction visitor survey at a yearly automobile show

What we did

Over 200 quantitative interviews in China

How we helped our client

We helped our client to assess the effectiveness of its presentation of products, and find ways to optimise it to reach its full potential.

Mystery Shopping
for Automotive Manufacturer

Objective

To monitor every aspect of service provided to the customer, through service checks and price monitoring of spare parts and service quotations

What we did

Conducted mystery shopping on a bi-monthly basis in 212 sales and 130 service locations in Malaysia

How we helped

We assessed whether the company’s customer service standards were met across various sales and service locations.

Concept Testing
and Brand Image Study for Luxury Automobile Manufacturer

Objective

To understand how receptive buyers, potential buyers and rejectors of our client’s brand will be to their latest model of the brand, as well as understanding our client’s brand image against its competitors

What we did

25 sixty-minute long in-depth interviews with profile buyers, potential buyers, and rejectors of the client’s brand in South Korea

How we helped

We prepared a report that provided insights to what the potential buyer profile for the new model would be, as well as the areas where competitors were doing better and worse in. We also highlighted the issues that had to be addressed for a successful launch.

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