4 focus groups across 2 countries.
Our clients gained a better understanding of customers’ expectation and preferences for connected services. Through that, better product/service offering can be packaged to be promoted across more effectively.
n=245; respondents across 12 countries.
We contacted and interviewed the client’s customers to collect their reviews and feedback. We also provided our client with a consolidated individual country’s report and regional report findings for client’s management team to review.
9 mini focus groups with end users of business softwares from different industries and occupations in Singapore.
We uncovered the needs and painpoints of end users when using various business softwares and came up with potential ways to curb those dissatisfactions and enhance the areas in which they were satisfied with. We prepared an in-depth report to summarize these findings.
Conducted nationwide mystery shopping in 30+ dealers and branded stores in Malaysia.
We provided market services directors with a comprehensive report detailing misrepresentation or brand-switching, as well as the results from the monitoring of illegal discounting by checking price offers.