2 focus groups, 1 female group and 1 male group in Thailand.
We were able to establish the differences between the needs of female gym goers and male gym goers. We also understood what was needed to be portrayed in the advertising messages in order for it to be effective in Thailand.
15 in-depth interviews with a mixture of radiologists, radiographers and procurement personnel, to learn about their experiences with mammography systems in China.
We provided insights on how to further improve breast cancer screening. Our client was able to re-evaluate the strengths and flaws in both their systems and services, with regards to patient behaviour and working styles of medical professionals, as these factors directly influenced how mammography systems were chosen in hospitals.
Over 250 quantitative interviews across 6 Asian markets.
We helped our client to understand their brand positioning against competitors as well as how effective current marketing and PR campaigns are in improving their image.
10 in-depth interviews with political, social, and media attentive individuals in India.
We were able to understand the opinion landscape with regard to the local and global health issues, as well as the vaccines available. We provided suggestions on what should be portrayed in our client’s advertising messages in order for it to be successful in India.
Conducted mystery shopping across 3 countries and over 80 branches.
We provided monthly reports to the CEO, Training and Security departments, after conducting checks on correctness of change receipts and cash handling by observing other customers transactions.