2 focus groups in Philippines and China were conducted with opinion elite public identified as potential customers of client’s brand.
We provided our client with insights on their brand messaging, the likelihood of consumers in those countries to adopt the new product and where it fits into their lifestyle, and identify the gaps in the food industry in Philippines and China.
75 CAPI, split across 3 cities in Philippines.
Through our local experienced field team, we were able to recruit and interview the target respondents across three cities. Our findings have helped the client gain insights with regards to their new concepts.
8 focus groups across 2 countries.
We helped to achieve deeper understanding of local perception towards the topic of hydration and on our client’s line of beverages. Our findings have provided inputs on the best strategy and communication that suits the local context.
4 focus groups and Central Location Test (n=225) in Taiwan.
We uncovered local insights, preferences and perceptions towards the whisky industry and influence of brands. Our findings provided inputs in the product packaging and name selection, and had shown positive results in the introduction of the new product in the market.
Mystery shopping of up to 68 outlets nation-wide in Malaysia.
We provided the Regional QC Head with monthly reports to monitor service and product quality.