Entertainment
Attitude Study
for Streaming Media VOD Company
Objective
To understand the concerns of parents with regard to the television and online content available to children, as well as decision making process in order to determine what type of program is appropriate for their children
What we did
Conducted an online discussion board across one week, interacting with 25 Singaporean parents whose children spend at least 5 hours a week watching television programs, stratified by age and gender.
How we helped our client
With close moderation of the dicussion board, we were able to understand the concerns parents have with shows that are marketed towards children but are not educational or could potentially encourage bad habits. Parents expressed their helplessness despite wanting more control over the content their children are exposed to, due to the ease of accessing content on the Internet.