Education
Market Segmentation Research for European Management Educator
Objective
Gauge potential to offer co-branded courses in India
What we did
In-depth Interviews with HR heads in major companies and 75 interviews with mid-career executives.
How we helped our client
We provided our client with guidance to ‘go/no-go’ decision and entry strategy.
Market Positioning Research for UK University
Objective
To guide the client’s entry and partnering strategy
What we did
600 face-to-face interviews in China, with parent, pre-U stage students, 50 interviews with major employers.
How we helped
We tailored an in-depth report, including actionable analysis for our client on entry strategy.
Satisfaction Study
for ESL educator and publisher
Objective
To understand needs of ESL students in 5 Asian markets, especially adoption & use of ‘E’ and ‘M’ platforms, and to guide new product development
What we did
In each of 5 Asian countries 750 interviews stratified by age and learning level.
How we helped
We made a comprehensive report on the ESL landscape among 7-18 year olds, including adoption trends in technology, and sourcing of learning tools.
Brand Positioning Research for UK University
Objective
In two SEA markets and in PRC, ascertain Brand standing, relative competitive positioning and propensity to consider the client
What we did
4 focus groups, 300 face-to-face interviews in each country.
How we helped
We provided our client with useful insights and input to a revised communications strategy, suitable and applicable to each country.