In-depth Interviews with HR heads in major companies and 75 interviews with mid-career executives.
We provided our client with guidance to ‘go/no-go’ decision and entry strategy.
600 face-to-face interviews in China, with parent, pre-U stage students, 50 interviews with major employers.
We tailored an in-depth report, including actionable analysis for our client on entry strategy.
In each of 5 Asian countries 750 interviews stratified by age and learning level.
We made a comprehensive report on the ESL landscape among 7-18 year olds, including adoption trends in technology, and sourcing of learning tools.
4 focus groups, 300 face-to-face interviews in each country.
We provided our client with useful insights and input to a revised communications strategy, suitable and applicable to each country.