Conducted 30 face-to-face interviews across 4 countries
Our client leveraged on our local reach and contacts across four countries to interview a niche target group. Our findings enabled the client to gain insights and understanding in the customers’ order and delivery process.
Conducted 7 in-depth interviews in China
We gained insights in the local industry and practices, and identified similiar customers needs and pain points during their operations. Our findings helped our client structure better product offerings to achieve their goal of a greater market share.
Conducted over 1000 quantitative interviews across 7 Asian markets with construction equipment drivers and business owners
We helped our client to establish current customer satisfaction standards by reaching out to construction equipment business owners and drivers.
Conducted over 500 quantitative interviews across 2 Asian markets
We established current brand positioning and customer satisfaction standards by reaching out to construction equipment business owners and drivers.
The qualitative study consisted of 4 focus groups in China and India with policy makers, policy influencers, media representatives, and business customers.
The quantitative study consisted of more than 50 quantitative interviews with policy makers, policy influencers, media representatives, and business customers in India (Central, Aurangabad, Chennai and Thiruvalur),and 140 quanti interviews in China (Beijing, Shanghai, Tianjin, Jiangsu, Shan Dong).
We conducted focus groups with stakeholders in the construction industry for the initial qualitative phase of the study to find out what makes a construction company a reputable one in their country as well as the current brand image of our client’s company.
We then carried out the quantitative phase by located and recruited stakeholders in the construction equipment industry in constuction heavy regions across the country and using a mix of face-to-face interviews and telephone interviews to reinforce/rebuke the hypothesis derived from the initial qualitative phase.