What to Consider for Sample Design in Thailand

With 66 million people, Thailand has the 20th largest population in the world, and the 9th in Asia.

Among 76 provinces in 5 regions, Bangkok is the province with the highest population of about 6.5 million.

There are 21 provinces with a population of more than 1 million, 10 of which are in the North East region, and 33 provinces with 500,000 – 1 million people. 27 provinces are populated with 200,000 – 500,000 people.

22 million people live in urban area, while 44 million people still live in rural areas.

Population split by gender, 32.5 million men and. 33.5 million women. Split by age, 12 million under working age (0-14 years), 48.5 million at working age (15-54 years), and 5.5 million over working age (65 years and over).

Nationwide average Household Income is around 26,000 Baht per month (750 USD).

Thai’s purchase about 900,000 new cars every year. There are over 1.7 million businesses, of which 46% is retail trade and 15% hospitality & food service.

Research Pacific’s Thai partners have their own teams to cover all provinces in Thailand, both urban & rural, as well as both B2C and B2B targets.

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