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| An
alternative way to approach Qualitative Research |
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Introduce
real respondent experience to get more insightful findings
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TISO™ is based on the philosophy
that respondent interaction and involvement with the topic
is a necessary requirement to get any meaningful insights.
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Core principles of TISO™ are
"Topic
Interaction", (respondents
"experience" the topic in real life) and
"Session Oriented",
(dialog with other
session members to discuss specific reactions to their
experience).
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This "Group Sharing" combined with the
"Personal Experience" typically generates
outstanding consumer insights, far more than traditional
FGDs.
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Manage
pre-existing respondent expectations and gain insights
as to how your “product or service” experience
impacts pre-existing imagery in a real life setting
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TISO™ incorporates Perceptual Paradigm Assessment
(PPA), a "Pre - Post" battery of category
specific questions relating to pre-existing perceptions.
Pre-PPA is conducted immediately after the
screening process, Post-PPA, at the end of each
session.
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The
TISO™ process is designed to reduce respondent bias to
the maximum extent possible
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The unique
PPA component of
TISO™ allows clients to assess how their "Product
or Service" actually impacts perceptions upon experience
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The Pre-Post components of PPA
provides clients with quantitative indicators which can be
included in their Qualitative research. A
PPA-Momentum Indicator (Perception Shift) is used as a
parameter that can be included in the analysis across
attributes. PPA-Momentum
introduces concrete parameters at individual level which
can set the framework for Qualitative Interpretation at
group level.
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With
TISO, clients can turn their qualitative research into
Cumulative Learning Devices via the use of Internal
Qualitative Norms through PPA-Momentum
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TISO
is most appropriate for any qualitative research where
there is an actual “Product or Service” that the
respondent can “Experience”
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TISO™
helps clients get more insights when exploring or
assessing how products or services “interact” with
their customers
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2001 The Research Pacific Group. All Rights Reserved. |
