The
Research Pacific Group has extensive experience
of designing studies to help clients decide how, or
whether, to launch new campaigns, products or
strategies.
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Test concept or ideas
for products or services |
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Test product flavour,
aroma, design, etc |
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Test product
positioning, proposed pricing, utilities, etc |
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Define/direct strategy
to launch product/services |
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Adapt existing
(Western) products to local tastes |
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Seek new opportunities
in new markets |
The
Research Pacific Group has
extensive experience of ‘problem-solving’ or
‘trouble-shooting’ studies, to answer questions
about slow sales, share loss, negative consumer or
dealer feedback etc...
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Customer service assessments |
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Distribution
checks/sales force activity check |
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Image / positioning studies
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Marketing
awareness and knowledge measurements |
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Product assessments / brand
diagnostics |
The Research Pacific Group conducts ongoing tracking studies to monitor various
aspects of the performance of a brand or campaign, or
track changing market conditions, competitive dynamics,
etc...
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Advertising awareness
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Brand awareness and imaging
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Corporate image
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Customer satisfaction
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Purchase
intentions |
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Market
dynamics |
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