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| TISO™ |
Employee
Opinion and Satisfaction | Product/Service
Development and Feature Optimisation: SIMALTO PLUS™
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TISO™
- Topic Interactive Session Oriented
An
alternative way to approach Qualitative Research - TISO™
helps clients gain in-depth insights into how their
products or services "interact" with their
customers.
For
detailed information go to www.respac.com/tiso.htm
SCOPE™
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The
scientific goodwill approach to employee
satisfaction and opinion measurement.
Based on the precept that employee involvement is a key
indicator of organizational health.
Mr.Kevin Reagan
E-mail: k_reagan@respac.com
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to Top
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Employee
Opinion and Satisfaction
Many
organisations invest large amounts of money in order to
benchmark and improve customer satisfaction only to find
their efforts are not yielding success. A common reason
particularly among organisations (both public and
private sector) whose role is to deliver service is
employee morale and attitudes. Savvy managers know that
those in the frontline, as well as those behind the
scenes, can have the biggest impact on the organisation
in terms of satisfaction. All too often, organisations,
in striving to become closer to their customers, forget
about their employees.
The
Research Pacific Group's EOS program is designed to
address employee morale and satisfaction in a
systematic, confidential and cost-effective manner. With
normative data, you can tell if you are above average or
below average and our unique analysis methods allow you
to predict actions of certain groups. TRPG has a unique
database of normative data accumulated across an
extensive database of surveys undertaken. These data are
available for most of the rating items used by us to
measure most aspects of staff satisfaction and
involvement. This valuable database enables data
reported to an individual client to be put into context
rather than analysed in a vacuum.
Our methodology has been developed and refined over the
past several years, since then we have surveyed over
30,000 staff, in 42 companies in South East Asia.It has
been found highly effective in obtaining actionable and
useful feedback from staff, in an absolutely objective
manner.
It is however designed to be flexible to the needs of a
particular organisation; the Client should thus not feel
that it is unduly rigid... changes are possible if the
circumstances in Client's organisation so warrant.
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Product/Service
Development and Feature Optimisation: CHOICE™
Sophisticated marketers have
long known that the best ways to deliver products and
services that people want, is to understand which
features and benefits bring the most value. Techniques
such as Adaptive Conjoint Analysis and Full Profile
Conjoint Analysis have been used with varying degree of
success; however, researchers have at times become
frustrated due to the limitations of each. CHOICE™
overcomes some of these limitations as it
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Is
specifically designed to handle large numbers of
features, benefits and levels in each.
-- no restraints to how many features can be
evaluated. |
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Is
designed to present options in a more real world
decision making situation than is typical
conjoint analysis. |
If you are in the
business of product development or service program
design, then you probably recognise the need for
product/service optimisation. If so, CHOICE™ may be
the best research technique for you.
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2001 The Research Pacific Group. All Rights Reserved. |
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