| One
of the prerequisites of success in any market
environment is knowledge and understanding of that
market. Research Pacific Korea Inc. (RPK) aspires to be
a quality driven research firm possessing an in-depth
understanding of the Korean market and bringing value
added services to our clients.
As a member of The
Research Pacific Group, Research Pacific Korea has
access to the Group’s regional network and resources
across
Asia
. As such Research Pacific Korea is well suited to
providing its clients with full regional project
management activities in addition to its Korean centric
services.
Headed by a seasoned
market research Professional, the Korean office delivers
real marketing insight and value, providing expertise in
the application of research to support Client
decision-making.
Research Pacific Korea
offers a variety of Quantitative and Qualitative
services to address an array of Client needs.
Major areas of work include
Customer Satisfaction, Product Development/Feasibility,
U & A, Communications Testing, Organisational
climate studies and many more.
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| Research
Pacific Korea premises in Seoul features new
upgraded Focus Group (FGD) facilities. The office
is situated in the heart of the Seoul business
district within close reach of the Korean subway
system ensuring respondent and client ease of
access. Outfitted with state-of-the-art FGD
facilities the office boasts several features that
make quality FGD observation and recording
possible. |
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| The
Primary Discussion Room can accommodate up to 12
respondents plus moderator. A comfortable seating
arrangement with ample table space and ample room
for movement plus a large white board, unobtrusive
double audio-taping and videotaping facilities
will ensure smooth, comfortable, relaxed and
productive FGDs. |
| Clients
have a choice of viewing facilities including the
primary viewing room that can accommodate up to 10
people. This gives an optimal environment for
insightful focus group observation. It features
direct real time viewing via a one-way mirror with
complete confidence and assurance of anonymity
from this sound proof viewing area. |
| The
second viewing facility for clients includes a
viewing / meeting room with a TV, seating up to 8
people. This facility enables clients to discuss
with The Research Pacific Group any issues arising
before, during or after the FGD with real time
viewing of the group via the TV. |
| Inadvertent
contact with respondents are kept to a minimum
with these facilities. Research Pacific Korea will
also provide simultaneous Korean and English audio
and video deliverables produced on site. |
RPK
Management
Edward
Kim, Managing Partner, is a Korean citizen who
joined The
Research Pacific Group
in 1999 to head our Korean company. A highly experienced
and skilled researcher with over 10 years in the
industry, Edward has previously served in prominent
positions for both TNS Korea and Research Partners
Korea. Edward's academic credentials include a Bachelors
degree in Computer Science from the University of
Technology, Sydney and a Masters Degree in Business
Administration from the Yonsei University.
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