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The
Research Pacific Group is a full service marketing
research firm which remains fully independent and owner
managed. With
Real Resources, and Real Expertise, we are
fully committed to delivering to our clients, Research
Solutions and Insights … across Asia.
Resources
include a real regional network and our Singapore
based Regional Project Management Centre. The centre is
staffed by 20 full time, bilingual employees. Data
collection is usually done locally in each market, but
all data is quality checked, processed and tabulated
centrally in Singapore. Our regional project management
system provide clients with “one stop” shopping for
their research needs in Asia and ensures that projects
are managed thoroughly and consistently from market to
market.
Our
expertise includes our Asia centric focus and a wide
array of sectors and topics. We have over 15 years
experience in Asia with a particular focus on :
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Telecommunications
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Financial Services and Banking
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Information Technology
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Travel and Tourism
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Automotive and Transportation
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Business Media/ Information Products
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Social, Health & Life Sciences
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Lifestyle products/Health & Beauty
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Technical and Industrial
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Consumer Durables
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Major
areas of work include Customer Satisfaction, Product
Development/Feasibility, U & A,
Communications Testing, Organisational climate
studies and many more. We also have a qualitative
research function headed by an experienced qualitative
research professional.
Although
much of our work is customised we have introduced
several normative driven methodologies into the Asia
Pacific Region. For more information contact Mr Kevin
Reagan.
TRPG Management
Irwin Hankins, Group President, is the founder of
The Research Pacific Group,
and has close to 25 years experience in the marketing
research industry, including over 15 years specifically
within Asia. Irwin is a Canadian citizen who migrated to
Asia in the early 1980's. Prior to founding
The Research Pacific Group
in 1988, Irwin served as a director of Survey Research
Malaysia. Before moving to Malaysia, Irwin worked
extensively in the marketing research industry both in
Canada and the UK. As president and founder of
The Research Pacific Group,
Irwin remains highly involved in all group activities
and 'doubles' as the MD of Greater China region as well
as Group Head.
Kevin Reagan, Executive Vice President, is
an American citizen who joined The
Research Pacific Group in 1997. Kevin has over 22
years of marketing research experience, with over
seventeen years devoted to conducting research in Asia.
Prior to joining The Research
Pacific Group, Kevin served with a Fortune 100
company in charge of the marketing research function for
Asia and Latin America. Kevin's academic credentials
include a Master of Marketing Research (MMR) degree from
the University of Georgia, as well as Bachelor of
Science in Business Administration (BSBA) from the State
University of New York (SUNY) at Plattsburgh.
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