| Strategic
Marketing Research |
|
Consumer
Product, B2B, technical & industrial
clients. Research for any step of the
Marketing continuum. |
| Customer
Relationship Research |
|
Consumer
& business products and services.
Measures taken at every step of service
delivery cycle. |
| HR
Strategy Research |
|
Manufacturing
& service organisations. Measures
taken using proprietary tools, normative
data comparisons. "climate"
surveys, or issue specific ones. |
| Corporate
Image/Identity Research |
|
Private
& public sector organisations. Image
positioning research with any relevant
audience, general public, journalists,
even competition. |
| Social
Opinion Research |
|
Government
Sector clients and NGOs. Studies for
public policy as well as social
planning; health related surveys in
attitudes and behaviour. |
| Key
Areas |
|
Communications
Management, Desk Research, Exploratory
Learning, Mystery Shopping, Opinion
Polling, Product & Service
Development, Relationship Management,
Strategic Planning & Market
Modelling. |
