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Despite the
fact that many research companies claim to "be
in" Asia, few truly are. Some agencies thus try to
subcontract locally; market by market.However regional co-ordination aspects can
suffer; given language barriers, time-zone differences,
cultural differences, insufficient market knowledge and
the myriad of communications problems that go with
managing multiple suppliers in foreign markets.
Alternatively, reputable research agencies look for a consistent supplier
who can deliver for them on a regional basis. The
"BIG GUYS" are here, but savvy managers of
marketing research companies know that their competitive
position can be hurt by trying to subcontract business
to them.
With increasing frequency, research agencies looking for a proactive
supplier who can deliver timely, quality data, in a cost
effective manner are turning to The
Research Pacific Group!
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